While many sites and software serve a particular function to a narrow audience, others are research based and must be equipped to accommodate varying levels of field experience, knowledge and other contributing factors which impact overall user-experience attributes.

A regularly addressed issue and point of investigation for the Alucid team is content architecture, navigational link, and tab naming strategies. An additional issue seen in our healthcare information studies is the challenge of obtaining and scheduling industry specialists as test respondents. This has been remedied on a number of projects by incorporating our own Mobile-ULab™. The Mobile-ULab™ is a user research laboratory built into a bus, which allows our team to ‘go to the respondents’, whether that’s at a hospital or place of practice.

Case Study Summary:

Alucid recently planned and conducted user testing of over forty (40) respondents during the website redesign of America’s largest healthcare organization. This particular round of testing incorporated representation for audiences including practitioners in both private and public health, public health administrators, public health nurses, researchers and scientists, foundations, policy makers, media professionals, and health information consumers.

Our team handled all aspects of this project, from initial strategy planning through data analysis and recommendations. Testing was conducted using a ‘functional wireframe prototype’, and resulting data provided our client with validated navigational design strategies. Analyses reflected commonalities and exclusivities, among and between audience subsets. Issues such as taxonomy and nomenclature were also investigated and improved upon through feedback from this diversified group of respondents.