Alucid has worked with a wide ranging group of consumer-product clients, both in providing specialty tools to capture user interaction and in planning for and conducting tests and evaluations of client products.

We are keenly attuned to the varying regional perceptions of branding and other determining factors of consumer satisfaction with products. With this in mind, we can provide testing equipment or services anywhere in the U.S. and abroad. Alucid can also provide respondent recruitment and remote client viewing options to enable your team to stay intimately involved throughout the process.

One particularly intriguing tool Alucid utilizes for the purpose of collecting user input in various locations is our Mobile-ULab™. Our research team can help develop a ‘user-experience tour’ that will not only result in rich data collection, but simultaneously promote both the product being tested and your organization’s commitment to user testing.

Case Study Summary:

In 2003, the Alucid user-experience team conducted respondent driven testing of the consumer retail website of a major computer and printer manufacturer in the U.S. The objective of the testing was to draw validated comparisons within and across varying consumer profiles and demographics. Prominence of cross-sell and up-sell functionality was also a priority of the investigation, along with recently revised shopping cart features.

Based on findings of the sessions and subsequent recommendations from the Alucid Team, this site realized noticeable improvements of completed transactions on the site and the overall number of related items being purchased and checkout.

This testing was conducted in Northern California where Alucid provided test planning & moderation, a testing facility & respondent recruitment, and data analysis & findings presentation.