This characterization includes wireless devices, consumer and professional electronics, industrial goods, etc. In essence, everything humans operate or perform a function with has a 'usability' quality. As our society continuously replaces humans with machines, intended to provide a more efficient process, the interaction with such machines should provide an intuitive and even enjoyable experience to the user.

Our team specializes in research and testing of mobile phones, ATM banking machines, automobiles, 'some-assembly-required' goods, and other unique 'products'. Many of the same investigative techniques and methods used in software and website testing are also utilized for product assessment. Qualitative discussion groups can also be particularly compelling in the assessment of consumer products, as often times a pattern of customer likes and dislikes quickly emerges whether the topic is a particular brand or simply opinions of a product in general terms.